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            1. 白酒 / 水井坊4.0专卖店设计

              222018-05-05

                水井坊在2000年被国家文物?#21046;?#20026;1999年度全国十大考古发现之一,2001年6月25日由国务院公布为全国重点文物保护单位。2013年7月帝亚吉欧收购水井坊剩余47%股份的交易得到主管部门批准,水井坊集?#29260;?#19994;性质由中外合资转变成帝亚吉欧全资拥有的外商独资。收购完成后,帝亚吉欧通过“水井坊集团”间接持有的在上市公司四川水井坊股份有限公司的股权将从21.05%上升到39.71%。此?#38382;?#36141;47%“水井坊集团”股权的对价总额约为2.33亿英镑。九一堂品牌策划设计参与水井坊第三代经销商店面升级设计,在中国,白酒巨头众多,终端店面设计相对滞后,水井坊作为外资企业的今天,独特的品牌文化与国际化运作背景,对终端体验提出更高的要求,对文化独特的理解与演绎,成为本项目的重点,经典,传承,礼遇作为九一堂给出的核心关键词,全新演绎水井坊终端体验系统。


                水井坊没有直营店,整个展厅设计要考虑到经销商实际情况,产品柜,产品形象柜,中岛台,形象墙,橱窗,门头是整个展厅创作重点,色彩上运用水井坊小麦色,金色,深咖啡,?#38382;?#19978;与道具上运用了起伏的山峦,传达其核心价值"600年,每一杯?#38469;?#27963;着的传承"。



                服务内容:展厅设计,终端体验设计,白酒店面设计

















              如果您的服务需求和此项目类似,请联系品牌策划总监:

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